Online Marketing Challenge, Announcing the winners of the 2010 Challenge

Announcing the winners of the 2010 Challenge

Congratulations to our Global Winning team! They come from University of Western Australia and are taught by Jamie Murphy. Lauren Williams's team worked on promoting the kid’s novel The Adventures of Charlie and Moon (charlieandmoon.com) and impressed the judges by their great results and reports. Check all the regional winners and the ranking.

The 2010 Google Online Marketing Challenge had over 3,000 students from 70 countries around the world taking part in the global online marketing competition. In July we will announce the winners. Good luck to all participants! If you are a professors who would like to participate in the 2011 edition, you can now pre-register.

Developed by professors in collaboration with Google, the Challenge is a great opportunity for students to gain practical, real world online marketing experience. Students also get the excitement of competing on a global level, with the overall winners and their professor/lecturer receiving a trip to the Googleplex in Mountain View. In addition, regional winners and their professor will receive a trip to their local Google office.

How does it work?

Student teams receive US$200 of free online advertising with Google AdWords and then work with local businesses to devise effective online marketing campaigns. Teams outline a strategy, run a campaign, assess their results and provide the business with recommendations to further develop their online marketing. Teams submit their reports and are judged by a panel of independent academics from all over the world.

Who can enter?

The Challenge is open to any higher education institution from anywhere in the world.

This year the Challenge becomes even more global and we are